Web video: technology and social media have allowed for the sharing of information on a global scale. Web videos allow a brand to communicate their message through short story based videos. As with any story used for marketing purposes, it must be centred around the story not the sale , however the audience’s attention span is much shorter. Approximately one fifth of viewers will click away in the first 10 seconds, so it is very important that the message be communicated quickly and to the point. Content must be compelling and interesting as well as educational. Up to 65% of viewers will be visual learners meaning video marketing is a great way to tell your story and educate your audience.