€5,000 penalty per offence (i.e: unsolicited email) up to a fine of up to €250,000 or 4% of turnover
New rules that must be adhered to in the collection of personal information and how it is managed.
You have a responsibility to maintain the data you acquire. This must be done through regular updates and removal of old data. You are responsible for the accuracy of the data.
The new rules strictly enforce how you may use customer data. This covers email, phone and direct mail.
A customer has a number of rights that you are obliged to adhere to. These include the use of data, the right to be "forgotten", do not contact options and the passing of information to 3rd parties on request.
A brief video I put together to explain why your customer data needs to be managed correctly. The benefits to a modern business and the severe penalty's for non-compliance. This is a EU wide law coming into effect on the 25/05/18.
SAMPLE VIDEO - WORK IN PROGRESS