THE MARKETING PLAN & WHY YOU NEED ONE

From a Cottage Industry, SME to Multinational - A Marketing Plan is vital

marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

Wikipedia 2017

WHATS IN A MARKETING PLAN

To help grow your business, a marketing plan is vital. A marketing plan will identify

1)  your target customers

2) how you will reach them

3) how to retain your customers for repeat business

A marketing plan is the roadmap you follow to grow your customer base and succeed. Within a marketing plan there are around 15 key sections to be aware of. Depending on the type of business or product/service been marketed, some sections will prove to be more important than others.

THE MARKETING PLAN

A brief video explaining what a marketing plan is, why its important and why you need one if your business is going to succeed.

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