A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Interim marketing . “Some companies are hiring interim talent to fill gaps created by retiring baby boomers while they search for permanent replacements. Others are turning to temporary help to sustain a business following a sudden departure.
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The new rules strictly enforce how you may use customer data. This covers email, phone and direct mail.
video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. ... A brand is a matter of perception. When you tell a story that embodies human challenges, you create an experience that resonates with your customers.
Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.
Customer profiling is a way to create a portrait of your customers to help you make design decisions concerning your service. Your customers are broken down into groups of customers sharing similar goals and characteristics and each group is given a representative with a photo, a name, and a description.
Market research is the process of assessing the viability of a new good or service through research conducted directly with the consumer which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product.
Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasises customer retention and satisfaction, rather than a focus on sales transactions.