Unconventional marketing strategy which relies on imagination to take customers by surprise. It can have a more memorable effect on customers, particularly as it is often more personal and creates more of an impression.
Done well, it can help you reach a very targeting audience. It can also impart a sense of fun, creativity and for being different.
Flash mob, promotional give-aways, tagging events, social network promotions, viral marketing, undercover marketing, ambush marketing
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