Get the basics right and reap the rewards

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.

Wikipedia, 2017.

Brand Strategy

Understanding the marketplace and your position is the first step in overcoming the obstacles and challenges encountered when establishing a strong online and offline presence. This is an integral part of building the foundation for all communications and especially your brand’s identity, personality and messaging strategy. The brand research and discovery phase includes the following components:

  • Competitive Research
  • Market Research
  • Buyer Persona Development
  • Customer Journey Mapping
  • First / Secondhand Insights
  • Strategy Results Toolkit

Brand Identity

Brand position, message and identity development encompasses building a consistent and authentic connection between what you offer your customers, partners, and employees. To know who the brand is, what it stands for and what it means to the audience goes hand in hand with understanding the audience and their wants, needs, and desires. 

The position and message development process seeks to find relevancy to the audience and develop branding and positioning that establishes those connections and brings clarity to the relationship.

  • Brand Position Statement
  • Message Hierarchy
  • Content Development
  • Identity Systems
  • Brand Guidelines